Discussion Leaders

Sandra Kampmann – Head of Insight & Analytics, ASOS.com

Sandra Kampmann leads the Insight & Analytics team at ASOS.com. Her goal is to make ASOS a business led by data and customer centric insight while enabling her team to develop and work as efficiently as possible. Sitting within the Finance directorate, Sandra and the team are responsible for driving long term profitable growth within the business, focussing on embedding insight in retail, marketing and customer strategy as well as product analytics and experimentation. She works closely with the data and AI teams, helping to build a community focussed on pushing a data first and self-serve mentality across the wider business. She sees her team as the go-to experts for understanding data, supporting with interpretation while constantly pushing for new sources and new methodologies.

Prior to her role in analytics, Sandra was part of the Commercial Finance team at ASOS, helping the business stay focussed on profitability and growth with commercial awareness. Bringing an understanding of profit into insight and analytics is a further focus her.

Sandra holds a Diploma in Economics from the University of Ulm, Germany.

Till Büttner – Head of Web Analytics, Deutsche Post DHL Group

As the Head of Web Analytics within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualising digital analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of logistics.dhl and other DHL touchpoints, analytics implementations, A/B testing and reporting.

With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst.

Eminé Olausson Fourounjieva – Digital Analytics & Insights Lead, Nobia

Emi believes that digital transformation must be boosted, in addition to the power of data, research, algorithms and technologies, by human intuition and creativity, in order to get harmonious and sustainable development.

She applies this vision to her work at Nobia, one of Europe’s largest kitchen manufacturing companies. She manages Nobia’s Data, Analytics & Insights team working with over 15 recognised brands across Europe. Her team is responsible for educating and providing data, analytics and insights to the key stakeholders globally on all levels, covering digital marketing, development, UX/design, content creation and optimisation areas. Working with modern analytical solutions, running pilot projects on the front line of Digital Experience Analytics.

Previously Emi worked for companies including Filippa K, Expressen, Blocket. She also worked as a consultant applying her experience to Global companies, working with B2B, B2C, Ecommerce, Lead Generation, Omni channel.

Emi holds an Engineering degree in IT from the Belarusian National Technical University and a Digital Analytics / Digital Marketing Expert degree from Medieinstitutet in Sweden.  

Ole Bahlmann - VP Data, IT & Customer Care, Asana Rebel

Ole is Head of Data at Asana Rebel, a Berlin-based start-up for a healthy lifestyle. He is a seasoned digital strategist and analyst who has been working with information technologies since 2001. He spent four years at SoundCloud, the world’s leading audio platform, leading a team of analysts and building the analytics and business intelligence infrastructure. He was VP of Insight at EyeEm, a Berlin mobile photography start-up, before working as a freelancer for various start-ups and agencies.

Ole has a degree in Applied System Science from the University of Osnabrück.

Laure van Ravensberg – Digital Marketer – Customer Journey Specialist, Vattenfall

Laure is specialized in both digital analytics and programmatic. She works as a Digital Marketer - Customer Journey Specialist at Vattenfall, a European energy company. She helps teams with their digital strategy on all channels and focuses on making data-driven decisions. She is also the organizer of the Dutch chapter of Women in Analytics.

Steffen Methling – Sr. Business Analyst Personalization & Owned Media, OTTO

Steffen started his digital analytics career selling analytics software at German web analytics vendor etracker ten years ago. Moving through analytics product strategy to the customer side at German E-Commerce player OTTO in Hamburg, he kept his passion for selling, now trading insights and digital ideas. Steffen is currently one of the lead analysts in OTTOs owned media personalization program.

Janine Lee – Head of BI, Ringier Axel Springer Switzerland

Janine is Head of Business Intelligence at media company Ringier Axel Springer Schweiz AG. Her experience is rooted in Digital Analytics, having worked more than 9 years for various media publication platforms. Janine is passionate about innovative data analysis methods and user research techniques. Her major mantra is UX and Conversion Optimization.

Janine holds a Bachelor’s Degree in Media & Communications Science from the University of Zurich and a Master’s Degree in Mass Media & Communication Research from the University of Fribourg in Switzerland.

Simon Pilkowski – Global Lead Digital Performance Management, Boehringer Ingelheim

Simon is the Global Lead Digital Performance Management within Boehringer Ingelheim’s Animal Health Business Unit and a member of the Global Digital Team which is part of the Global Strategic Marketing. In his role Simon is managing the Digital Analytics capability for the entire Business Unit which spans managing business processes, training and delivering insights across all business segments (B2B & B2C) throughout all regions.

As an Analyst he is driven by the passion to manage the interception of Business and IT with a solid track record of enabling people, processes and platforms to establish analytics within Marketing organizations.

In addition he is lecturing Performance Marketing at two Schools of Applied Science in Germany.

Simon holds a degree in Media Technology (OTH Amberg-Weiden) and a Degree in Media Didactics (FAU Erlangen-Nürnberg).

Isabelle Kes – Senior Consultant Digital Strategy, FELD M

Isabelle Kes is Senior Consultant Digital Strategy working at marketing analytics consultancy FELD M. Her focus is on developing digital and data strategies for companies across various industries like healthcare, banking and broadcasting. She developed significant experience in the field of CRM strategies as well as data-driven marketing.

Isabelle has recently finished her doctoral thesis on the topic of short- and long-term effects of personalised advertising. She also holds a Dipl.-Kffr. degree from the University of Münster (WWU).

Arne Ruhkamp – Senior Digital Analyst, Telefónica Germany

Arne Ruhkamp is part of the digital analytics team at Telefónica Germany. He is responsible for the tracking of websites, apps and online marketing activities. Passionate about data analysis he collaborates closely with the data scientists on the team.

Prior to Telefónica he worked for e-dialog and T4MEDIA. He has advised companies from sectors such as automotive industry, energy, publishing, retail and telecommunications.

Arne lectured on digital analytics at the University of Applied Sciences Wiener Neustadt. In his leisure time he loves running and visiting friends around the world.

Yael Farkas – Team Lead Digital Intelligence, Parfümerie Douglas

Yael is the Team Lead Digital Intelligence at Parfümerie Douglas, an international perfumery chain.

In this position Yael is responsible for digital analytics concepts as well as reporting, analysis and consulting on digital analytics data across the group.

Yael gained her first experience in the field of mobile user interaction as part of the EU-funded research project Citizen Media. Following that experience, she moved to edicos Group (now part of neusta)where she was initially a project manager and later an online marketing and digital analytics consultant.

Yael studied business administration with a focus on media management, marketing and market research and economic and social psychology at the University of Cologne.

Fabio Casutt – Head of Analytics, Interdiscount

Fabio is the Head of Analytics at Interdiscount.ch and Microspot.ch, two of the top ten e-commerce stores in Switzerland. With his team, Fabio ensures all digital touchpoints are measured accurately, stakeholders can access, understand and gain valuable insights from the collected data, ensuring data leads to better marketing decisions throughout the company.

Before joining Interdiscount/Microspot, Fabio was a Senior Digital Analytics Consultant at Webrepublic, where he worked with clients ranging from Multinational Corporations as well as local ecommerce players to help them setup scalable tracking solutions and get value from their digital datasets.

Fabio holds a Degree in Business Administration and has always maintained a keen interest in technology and human behaviour – digital analytics is thus the perfect intersection of his interests.

Dr. Marco Linz – Senior Consultant Digital Analytics, UX & CRO, FELD M

Dr. Marco Linz is Senior Consultant Digital Analytics, UX and Conversion Optimization at data-driven marketing consultancy FELD M.

Prior to Feld M, Dr. Linz led the Online Strategy and Digital Analytics department at Germany's largest direct term life insurance company CosmosDirekt. Additionally, he has 15+ years’ experience in futures research and strategy consulting.

He holds a Dr. rer. pol. as well as a Dipl.-Kfm. degree from the renowned EBS Business School in Wiesbaden.